Ralph Lauren : The Earth Polo
The Ralph Lauren windows on Bond Street, London feature a new sustainability campaign with the Earth Polo shirt featured in colours of the earth as seen from above and each made from 12 plastic bottles, this is a serious long term project and recycling contribution from a luxury brand without compromising on style whilst implementing environmental changes to their business model...caring, educational and innovative this spirit of community is a bold move and one that other retailers can learn from and work seamlessly into their brand!
